Ammonia-Free Radiant Hair Color Kit for 100% Gray Coverage

HIGH-QUALITY PERMANENT HAIR COLOR Gorgeous and Natural Results Our Radiant Hair Color Kit delivers stunning, multi-tonal and natural-looking results. Formulated for diverse hair types and textures, this cream-based formula is dermatologist tested and proven to improve hair condition according to an independent clinical study.

KERATIN ENRICHED FORMULA Healthy, Conditioned, and Shiny Infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract, our permanent hair color leaves your locks feeling healthy and vibrant. Free from harsh chemicals, this 100% ammonia-free, PPD-free, and cruelty-free formula ensures your hair stays healthy post-coloring.

LONG-LASTING 100% GRAY COVERAGE Dimensional and Bold Our dimensional gray coverage enhances a natural, multi-dimensional look—never flat or dull. The easy-to-apply cream-based color provides precise root coverage for a seamless transition. Available in 25 shades to match your hair's unique needs.

COMPREHENSIVE HOME COLORING KIT Easy and Confident Color The Radiant Hair Color Kit includes everything you need to color at home with confidence, featuring step-by-step instructions. The kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and an instruction booklet.

ABOUT MADISON REED Hair Color with a Conscience Madison Reed was founded on the mission of providing the best, most luxurious hair color made with ingredients you can trust. We are dedicated to values-driven practices—our colors are made with courage, trust, joy, responsibility, and love. Hair color, with a conscience.