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FOR FINE OR FLAT HAIR
John Frieda Volume Lift Shampoo utilizes Air-Silk technology to enhance fullness and volume. Perfect for fine or flat hair types, this shampoo helps create a textured, voluminous look in just one use.
ENHANCES VOLUME IN 1 USE
Discover the revolutionary formula of Volume Lift Shampoo. Achieve maximum fullness and volume instantly, without any heavy or greasy residue. Your hair will feel and look light and airy.
FOR COLOUR-TREATED HAIR
Safe for use on color-treated hair, Volume Lift Shampoo fights against limp and lifeless hair. Preserve your color while adding volume and texture to your strands.
SOFTENS HAIR
Experience the difference with a volumizing shampoo that leaves your hair soft and touchable. Enjoy a bouncy, lively hair texture that moves freely and looks natural.
NEW PACKAGING
Discover the new volumizing formula for a more luxurious experience. The updated packaging brings a fresh, modern look to your hair care routine.